What is the "Customei Customization Options" product?

If your store is not on Shopify Plus, you'll see a product called Customei Customization Options in your Shopify admin. Customei creates and manages it for you. It is how extra option prices are charged, see How option prices reach the cart and checkout.

What's inside it

What you find in it depends on how your store is charged, see How option prices reach the cart and checkout:

• Most Shopify plans: one variant called Personalization. It carries every extra amount, whatever the price, and shows on your orders as the Personalization item.

• Stores that use the separate charge line: one variant per extra amount, named after the price (for example 8.00).

Please don't delete or edit it

Deleting it, changing its variants or taking it off your Online Store sales channel breaks add-on pricing on every personalized product in your store until Customei rebuilds it. If the Personalization variant is deleted or changed, Customei puts it back within a minute or so, but orders placed in between aren't charged the extra.

Add to cart fails on products with paid options

On a store that isn't on Shopify Plus, this usually means the Customei Customization Options product was deleted, edited or taken off the Online Store sales channel. If it was taken off the Online Store channel, put it back there, because Customei won't do that on its own. If it was deleted, Customei creates it again automatically, usually within an hour. If add to cart still fails after that, contact support.

Will customers find it?

No. It is hidden from your storefront: it doesn't appear in search, collections, product recommendations or your sitemap, and customers are never sent to its page. They only see it when they pick an option that costs more: as the Personalization row under the product at checkout, or as the extra-charge line in their cart on stores that use one.

I don't use price add-ons

Then it simply sits there unused, hidden from customers. Leave it in place so price add-ons work the day you start using them.